Brand Identity & Collateral

People understand, recognize and trust the most organized, consistently delivered brands because they communicate clearly to their audiences. Drop Cap will work with you to develop a brand strategy, or build out a current strategy across your media.

Publication Design

Whether you need a printed and bound publication, or are looking to wow readers with an e-pub, we can do that. If you have a specific project in mind but don’t see it on this list, give us a call and we’ll see what we can for you.

1. •annual reports
   

2. •books & book covers
   

3. •booklets, brochures
   

4. •e-publications
   

5. •identity, logos
   

6. •information graphics
   

7. •interactive PDFs
   

8. •magazine design
   

9. •marketing materials
   

10. •newsletters
    

11. •policy briefs & position papers
    

12. •posters
    

Copy Editing & Proofreading

One lesson you learned as early as grade school is that it’s a good idea to get  a second set of eyes on your documents before you submit them. Trust Drop Cap Design to examine your text for spelling mistakes, punctuation, capitalization errors, awkward grammar, structure, clarity, redundancy, and inconsistencies in narrative voice and style guidelines.

Rachel Freedman, Owner & Principal

Drop Cap Design was founded in 2005 by Rachel Freedman, who has more than 12 years experience in the industry. Before opening the doors to Drop Cap Design, Rachel was the lead graphic designer at Capital Community News (CCN), a newspaper publisher in Washington, D.C. While at CCN, she was responsible for the design and art direction of CCN’s three monthly papers, as well as its annual Capitol Hill Community Guide. Rachel also handled advertising design for over 100 clients each month, shot photographs to accompany articles, and often took a red pen to the copy before sending files to press.

Prior to CCN, Rachel worked for five years at the Center for Defense Information (CDI), a non-profit think tank in Washington, D.C. She began as an associate producer for the organization’s television program “America’s Defense Monitor,” broadcast on PBS affiliates nationwide. In time, she took on the role of in-house graphic designer, responsible for CDI’s books, monographs, newsletter and marketing collateral. While there, she was lucky to have worked with a former editor of Defense News, who taught her the importance of consistency in editorial style.

Rachel graduated from Syracuse University with a BA in photography. While an undergrad, she was twice selected to appear in Who’s Who of College Photography.

When not playing with shapes and colors, you can find Rachel on her bike, swimming, or on the river with her rowing team.